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Facebook Ads Mastery
Module 1 - Understanding Digital Marketing & the Traffic System
01 - Introduction - Facebook Fundamentals (12:14)
02 - What is Paid Traffic? (12:14)
03 - Creating a Customer Avatar (11:45)
04 - The Marketing Funnel (4:18)
05 - Paid Traffic As A System (5:42)
06 - Cold Traffic: The Lifeblood (19:35)
07 - Warm Traffic (9:48)
08 - Hot Traffic (4:08)
Module 2: Facebook Ad Management & Creation
01 - Understanding the Facebook Algorithm (9:15)
02 - Navigating Facebook Ads Manager (13:01)
03 - Choosing the Right Campaign Objective (17:35)
04 - Finding Your Audience on FB (Custom Audiences & Targeting) (28:03)
05 - Creative That Works (47:23)
06 - The Power of the Pixel (6:53)
07 - Reporting & Analytics (16:52)
08 - Setting Up an Ad (35:59)
09 - Retargeting (18:34)
10 - Retargeting with Videos (5:17)
11 - Facebook Ads Troubleshooting (4:07)
03 - Choosing the Right Campaign Objective
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