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The Instructor Look Book

Maintaining a world-class look of your brand starts from the inside out and helps create an unparalleled experience for your members.

Everyone on your team represents your brand and it’s vitally important to have a cohesive brand image across the board.

Inspired by Disney's look book, this handy Instructor eBook outlines all the policies regarding how your team should look, speak, and behave.

This look book gives you specific guidelines and policies on how your team represents your brand... and how it should be done in a polished way. Let’s face it… no one likes to have the awkward conversation with a team member about wearing more deodorant or cutting their nails. This look book helps to prevent all those difficult conversations and ensures that everyone on your team is consistent in their appearance.

It covers everything from how your instructor's uniform should look to grooming and personal hygiene, as well as appropriate language and vocabulary your staff should use so that everyone is on the same page, looking sharp and representing your brand with class.


Your Instructor


Adam Kifer
Adam Kifer

Adam Kifer is the President and Owner of Level Up Music and Level Up Action Kits. Both are leaders in providing essential services that help school owners save time while adding a new layer of professionalism to their martial arts schools.

A martial artist since age 3, Adam has worked his way through the martial arts industry as an Instructor, Program Director, and Senior Instructor.

His years of experience in martial arts business and classroom management has led to the development of Level Up Action Kits, an innovative service that has helped over 1000 martial arts schools improve how they run a Parents Night Out.

In addition to being extremely knowledgeable in martial arts business and classroom management, Adam is an expert in audio production, sound design, and the music business.

His expertise led to the launching of Level Up Music, a music streaming service that streams clean music mixes to martial arts schools and fitness centers across the country.

Adam's ability to install systems and structure into martial arts schools while also helping them to increase revenue and break new member records has lead to him being a MABA, MAPA, and Mastermind Coach with Parrella Consulting.

Adam continues to innovate and introduce new methods and systems to make a positive impact in the martial arts industry.


Course Curriculum


  The Instructor Look Book
Available in days
days after you enroll

Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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